From amazing street style blogs (The Locals, Style by Kling Stockholm Street Style & of course the influential Facehunter), to fashion savvy brands (Cos, Monki, Acne, Swedish Hasbeens, Filippa K, Cheap Monday) there has been a proliferation of Scandinavian laid back, quirky, nonchalant style.
|1. From Stockholm|
|2. Street chic at Fashion Week|
|3. Effortless style|
Maybe I am getting older and favouring cleaner lines & a more tailored look (Cos is what I think I will wear on a daily basis when I am a proper grown up). Getting a window into Scandinavian fashion, used to mean a focus on durable, hard wearing clothes with a focus on keeping you warm. Moving on from this but staying true to their roots, I think that Scandinavian brands now offer pieces that are quietly oh so hipster cool & laid back in their feel but with an emphasis on the design strengths & quality of the fabric. Two things I think these pieces encapsulate: